Giao Do An - Food Delivering

Giao Do An, meaning "Food Delivery" in English, is based in Ho Chi Minh, Vietnam. The brand focuses on reducing the major fees associated with third-party food delivery companies for both customers and merchants. With Giao Do An, customers can directly order from restaurants without involving a third party, resulting in nearly 30% fee reductions for both sides.

Giao Do An offers special features for merchants, allowing them to set up their own website with a subdomain like merchantname.giaodoan.vn. This enables them to create their own hub, including creating menus, announcing new discount programs, and offering coupons, making it easy for customers to access and order. Additionally, Giao Do An provides a feature that allows users to search for their favorite dishes, filtering restaurants that offer those dishes on the Giao Do An web app.

Targeting primarily young people, the logo is required to be instantly recognisable as a food delivery brand and convey that the merchant delivers directly to the customer. The color scheme uses the Vietnamese flag colors, red and yellow, along with other supporting colors to create a lively and colorful vibe for young people.